Added value of mountain agriculture

The aim of the project is to better valorise the presumed added value of mountain agriculture in the area of ecosystem services.

To this end, it is necessary to develop new marketable business models, especially in the form of strategic partnerships with the economy in the National Park OÖ. Kalkalpen region as a pilot region, in order to be able to achieve benefits on both sides (supply and demand side). The aim is to develop new business areas and innovative business models for the monetary valorisation of the ecosystem services of mountain farming as they exist in the region. The aim is to contribute to the stabilisation of the business economy and to create an opportunity to generate an alternative income for the agricultural enterprises. In this way, an important contribution can be made to the development of rural areas and the region’s eco-system can be preserved or increased. The objectives are to be achieved through a comprehensible, transparent and scientifically sound approach and the demonstration of the relevant ecosystem services for mountain agriculture at the regional or farm level.

After the survey of the ESS at the regional level, their potential for implementation by the farms, as ecosystem service providers, is examined. For this purpose, both the attitude of the farm managers and the structural conditions of the farms are examined. In addition, farm parameters such as farm income, resource use, emissions, etc. are examined. In addition, farm parameters such as farm income, resource use, emission situation and environmental impacts are collected and the possible added value of providing ecosystem services is worked out together with committed farm managers. In order to be able to determine the value and market the ESS, the ESS must be broken down to a uniform land reference unit – ideally, a homogeneous monetary valuation system can be created across all ESS. The valorisation of the individual ESS is then carried out by calculating the provisioning costs by the farm. Subsequently, possible marketing mechanisms are researched and discussed with the farm managers, and the existing and future framework conditions in all areas of value creation (consumer and product level, service/environmental performance and company level, and in the area of public compensation for ESS) are identified. On the basis of the collected data and findings, a business model is developed with concrete partners from the economy, including prototypical implementation and evaluation by means of an acceptance analysis. Finally, recommendations for action will be developed for transferability to other regions and, in the sense of knowledge transfer, will be passed on via the partners, their platforms and networks or made available to the general public.

Project leader: Verein nahtur

Project partners:

FH OÖ Forschungs & Entwicklungs GmbH (Campus Business & Management, Steyr – Digital Business, Agricultural management and Innovation)
Höhere Bundeslehr- und Forschungsanstalt für Landwirtschaft Raumberg-Gumpenstein
Raumberg-Gumpenstein Research & Development
Universität für Bodenkultur Wien (Institute of Agricultural and Forestry Economics)
Bio Austria